In today’s fast-paced digital world, video content is king. Whether you’re a business owner, educator, marketer, or content creator, high-quality video production is essential for engaging audiences. However, traditional video creation requires expensive equipment, actors, and a professional editing team—making it time-consuming and costly.
Enter Synthesia AI, a revolutionary tool that automates video production using artificial intelligence. Launched in 2017, Synthesia transforms simple text scripts into professional-grade videos featuring ultra-realistic AI avatars that can speak in over 140 languages. Companies like Amazon, Tiffany & Co., IHG Hotels & Resorts, and Zoom trust Synthesia for its ability to create engaging, high-quality video content with ease.
But is Synthesia worth it? Can it truly replace traditional video production? In this comprehensive review, we’ll dive into how Synthesia works, its features, pricing, pros and cons, and why it could be a game-changer for your business. By the end, you’ll have all the information you need to decide whether Synthesia is the right tool for you.
And if you decide to try Synthesia, be sure to sign up here using my exclusive affiliate link to access the best deals!
What is Synthesia AI?
Synthesia AI is a cloud-based video generation platform that allows users to create videos without cameras, actors, or complex editing software. Instead, you simply type a script, choose an AI avatar, and within minutes, Synthesia generates a professional video.
This makes Synthesia perfect for:
Corporate training videos
Marketing and sales videos
Educational and e-learning content
Social media and YouTube videos
Multilingual content for global audiences
By automating video creation, Synthesia saves time, money, and effort, making it one of the most powerful AI video tools available today.
Key Features of Synthesia AI
Synthesia offers a robust feature set including an AI video and script generator, an intuitive video editor, and hundreds of pre-made templates, avatars, and voiceovers. It also offers some of the best multilingual support in the product category and extensive team collaboration tools.
Realistic AI Avatars
Synthesia offers over 230 AI avatars of various ages, ethnicities, and professions. These avatars look and move like real people, making them ideal for professional presentations, training videos, and marketing content.
With higher-tier plans, you can create a personalized avatar that looks and sounds like you! This is perfect for brands, influencers, and businesses that want a consistent on-screen presence without needing to film themselves.
AI-Powered Text-to-Speech (TTS)
The platform uses advanced deep learning technology to convert text into natural-sounding speech. Unlike traditional text-to-speech software, Synthesia’s AI voices sound human-like and expressive, enhancing audience engagement.
Customizable Video Templates
With 300+ professionally designed video templates, you can quickly create videos for training, marketing, education, and more. You can also customize fonts, colors, backgrounds, and add company logos for brand consistency.
Easy-to-Use Video Editor
Synthesia’s video editor is designed for beginners and professionals alike. You can easily:
✅ Upload and edit scripts
✅ Add background visuals and music
✅ Insert captions and animations
✅ Change avatars and voiceovers
✅ Preview and edit videos before finalizing
It’s like PowerPoint, but for AI video creation!
No Video Editing or Filming Required
One of Synthesia’s biggest advantages is that it completely removes the need for filming, expensive cameras, lighting, and actors. You simply type your text, and the AI takes care of the rest—perfect for those with no video production experience.
Supports Over 140 Languages
Synthesia’s multilingual voice synthesis technology allows avatars to speak in over 140 languages and accents. This makes it an excellent tool for businesses looking to reach international audiences without hiring multiple voice actors or translators.
Team Collaboration
Synthesia’s collaboration tools streamline teamwork by allowing members to edit and refine videos together in real time or on their own schedules. Imagine your subject matter expert transforming the script into engaging content while your team’s creative designer crafts visuals—all in parallel.
The platform lets you build video prototypes, share them instantly, and centralize feedback, edits, and adjustments in a single workspace. Need to implement changes? Update videos with one click. Track collaborators’ contributions in real time using named cursors, and monitor revisions effortlessly with version history to ensure every iteration moves the project forward.
Pros and Cons of Using Synthesia AI
Pros
- Saves time – Create high-quality videos in minutes instead of days
- Cost-effective – No need for actors, studios, or expensive equipment
- Multilingual support – Reach global audiences with 140+ languages
- Professional-grade avatars – Over 230 lifelike AI avatars available
- Easy to use – No technical skills or video editing knowledge required
- Highly customizable – Change branding, fonts, colors, and more
- Integrates with LMS & CMS – Perfect for corporate training and education
Cons
- Limited video minute creation outside the Enterprise plan
- Basic customization – Avatars and branding options could be more flexible
Pricing and Plans: How Much Does Synthesia Cost?
If you’re just starting out, the Free plan lets you experiment with Synthesia’s basic features. But for serious content creators and businesses, the Starter or Creator plans offer better customization and more video minutes.
Free: 36 minutes of video per year
Paid: From $18 to $59 per month; custom Enterprise quotes
How to Create a Video in Synthesia (Step-by-Step Guide)
Visit Synthesia’s website. Click “Get Started” if you’re a new user or “Log In” if you already have an account. Remember, free accounts are limited.
Choose a template
Once logged in, click the “New Video” button. Then, select either blank canvas, AI assistant, PowerPoint import, or pre-designed template.
Customize your avatar
Choose an AI avatar from your Synthesia library. Then, customize the avatar’s clothing or add branding elements, like logos. You can also upload or use a custom avatar for more personalization.
Insert your video script into the script editor by pasting it. Use paragraph breaks to divide the script into scenes, and make sure this aligns with your scene flow. You can also upload a supported document (.pdf, .docx, etc) or use AI prompts to generate a script.
Adjust settings
Configure your video’s settings:
- Voice and language: Select from several languages and accents.
- Background visuals: Use media from the built-in library or upload your own.
- Scene transitions and music. Match transitions and audio to your branding or tone, and use markers to sync animations with spoken words.
Preview and edit
Click “Preview” to review your video. Make necessary adjustments, such as changing the speed, adding gestures, or fine-tuning diction.
Download and share
When you’re satisfied, click “Generate” to render your final video. A 1-minute video may take 9-15 minutes to process. Then, download the video in MP4 format or share it via email, embed code, or a public link. Remember to export closed captions as a .srt file or burn the captions directly into the video.
Conclusion
Synthesia makes video creation easy and accessible for users of all skill levels. Its array of features, like customizable avatars and multilingual voiceovers, make Synthesia ideal for creating marketing, training, and educational videos.
A final word on Synthesia AI
I really think Synthesia has great value as a video creation tool. It has practical applications in almost every industry, from education and e-learning to corporate training and HR, marketing and advertising, content creators, and social media influencers. Even the government and the public sector can benefit from this tool.
From what I’ve seen, users are largely impressed with Synthesia’s capabilities. Provided it continues to see improvements, particularly concerning realism, Synthesia will undoubtedly be one of the popular tools in the AI video production sector.
FAQ
Can I try Synthesia AI for free?
Yes, you can try Synthesia for free with limited features. This free plan is great for users who want to explore the product before committing to a paid plan.
Is Synthesia AI suitable for individual creators?
Yes, Synthesia is suitable for both individual and commercial purposes. If you’re a solopreneur, its user-friendly interface, pre-designed templates, and adjustment options make it fun and practical. Synthesia is also scalable
How realistic are Synthesia’s AI avatars?
Many users are impressed with the realism of Synthesia’s AI avatars. Some have said that the level of realism is unmatched. However, a few hawk-eyed users have spotted issues with lip movements.
Does Synthesia AI support languages other than English?
Yes, Synthesia supports over 140 languages, including different dialects and accents. This makes it an excellent tool for creating multilingual content for global audiences.
Can I customize avatars on Synthesia AI?
Yes, depending on the plan. You can change clothing colors, add elements like logos, and choose from a wide variety of built-in avatars. With higher-tier plans, you get personal avatars.
Ready to transform your video creation process? Sign up for Synthesia today!