Tools · Comparison

Columns vs Formula Bot vs Hex

All three are data analysis tools. Here is what separates them.

	Columns	Formula Bot	Hex
What it is	Clean data, automate workflows, and build compelling visual stories with Columns AI. Discover Columns Drive, Flow, and Graph today.	Analyze your data 10x faster with AI. Generate formulas, create charts, and get instant insights from your spreadsheets.	Collaborative data notebooks where SQL, Python and AI assistance sit in the same document.
Category	Data Analysis	Data Analysis	Data Analysis
Pricing	Paid	Freemium	Freemium · Free · from $36/user/mo
How it bills	Not published	Not published	Per seat
Free tier	No	Yes	Yes
Rating	Not yet rated	Not yet rated	Not yet rated
Features	—	—	SQL and Python in one notebook Schema-aware query generation Publish notebooks as apps Reactive execution Warehouse connectors
What works	Sits in Data Analysis, one of the better-covered categories here — easy to compare	—	AI that knows your actual schema Analyst and stakeholder use one artefact Strong collaboration
What does not	No free tier — it has to be paid for before it can be tried Does not publish a price on its own site, so the cost is only clear after signing up 44 other tools in this catalogue claim to do the same job 14 tools in the same category have a free tier	—	Expensive per seat Requires a data warehouse Overkill for spreadsheet-scale work