Tools · Comparison

Hex vs Matik vs Rows

All three are data analysis tools. Here is what separates them.

	Hex	Matik	Rows
What it is	Collaborative data notebooks where SQL, Python and AI assistance sit in the same document.	Matik’s AI automates the creation of personalized presentations, documents, and reports directly from your data.	Use AI to analyze data from 50+ sources — PDFs, databases, analytics tools, and bank accounts. Only plain language. No code, SQL, or formulas.
Category	Data Analysis	Data Analysis	Data Analysis
Pricing	Freemium · Free · from $36/user/mo	Freemium	Freemium · Free · from $8/user/mo
How it bills	Per seat	Not published	Per seat
Free tier	Yes	Yes	Yes
Rating	Not yet rated	Not yet rated	Not yet rated
Features	SQL and Python in one notebook Schema-aware query generation Publish notebooks as apps Reactive execution Warehouse connectors	—	AI functions usable as formulas Built-in API and platform connectors Scheduled refresh Shareable as a web app Familiar spreadsheet interface
What works	AI that knows your actual schema Analyst and stakeholder use one artefact Strong collaboration	—	Language-model operations at column scale Connectors remove manual exports Cheap
What does not	Expensive per seat Requires a data warehouse Overkill for spreadsheet-scale work	—	Not a full Excel replacement AI calls consume credits fast Large sheets get slow